Founded in 2006 by CEO and designer Bonnie L. Seifers, Jonäno is committed to creating tailored, sophisticated and contemporary clothing using alternative textiles that are kind to the environment. When she’s not designing from her eco-studio in a treehouse in Philadelphia, Seifers is searching for sustainable natural fibers from all over the globe, from a corn and bamboo blend to make her lingerie to colorful cotton for her women's line.
The fabrics used come from crops like bamboo, flax, cotton, hemp, waste corn and wild “peace” silk. Jonano has also developed its own trademark fabric using ecoKashmere. EcoKashmere is a bamboo blend that feels like cashmere but without the cost and does not need to be sent to the dry cleaner, which is not only expensive and an inconvenience, but it creates hazardous chemicals harmful to people.
Jonäno is a regular on the fashion front. It has received numerous press coverage in WWD, California Apparel News, and other notable publications, exhibits at the LA Fashion Market, and has a showroom in the Fashion District’s California Market Center. Additionally, the line showcased at L.A. Fashion Weekend at Sunset Gower Studios in Fall 2010 (see their runway show below). Seifer hopes to be on the catwalk again for LA Fashion Week this Fall.
If you like all things sustainable, follow Seifer’s blog www.ecocouture.blogspot.com. There, she talks about everything she finds in the world that happens to be cool and sustainable (architecture, cars, clothing, etc).