For me, surf and beach culture has been more about a way of life than a fashion trend. From high end surf shops to boutique hotels and designers inspired by surfer girls- lately it's been embraced by the fashion industry more than ever. Though I'm thousands of miles from the nearest ocean, I'm still a surfer girl at heart!
These are a few of my fave occurrences of surf & fashion colliding:

b magazine editorial

Alex Cassanitis' Designer Board Bags
surf/skate label: The Hundreds lookbook

Stella McCartney- Resort 2012 Collection

Photography via Mollusk Surf Shop's gallery

Nars: Surfer Girl Collection

Saturdays Surf Shop in NYC

Aussie Surf Line, Tallow

Roxy Summer 2012 lookbook

Michael Kors' neoprene dresses from Resort: 2012

the Surf Lodge: Montauk, NY

me, relaxing between waves in Hawaii :)
I also stumbled upon this island-y MGMT x Bob Marley mashup that I wanted to share; it's the perfect tune for driving around the causeway with windows rolled down and wind in your hair.
Have you ever been surfing?
xoxo, lauren