The revitalization of Downtown Los Angeles has been a steady and promising project in recent years. Countless numbers of restaurants, bars/lounges and retail stores have been popping up all over the center. And the growth in the LA Fashion District has been part of that.
Named after owner Arell Hughes's childhood street in Oakland, CA, Sixty Second Street is the newest retail store to make its home in the neighborhood. The store, with its unique and personalized decor and eye-catching visual merchandising, looks like one would find on the famed shopping strip, Melrose Ave. Arell, a seasoned wardrobe stylist who has worked with R&B Singer Kelly Rowland, hopes that Sixty Second Street will fill a need that many shoppers not only in the LA Fashion District, but in Downtown, are looking for: fashionable, trendy clothes for a low price point.
“Downtown is up and coming and I wanted to bring a store that will capture that urban vibe," said Arell. "But most importantly, I wanted to give people a store where they can shop for style, but at a Downtown price."
“Downtown is up and coming and I wanted to bring a store that will capture that urban vibe," said Arell. "But most importantly, I wanted to give people a store where they can shop for style, but at a Downtown price."
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| Outside of Sixty Second Street Boutique |
The boutique is amazingly affordable, which is a great competitive edge among the other retail stores in the district. Also, what's great is that Sixty Second Street keeps the business within the Fashion District! Its vendors are predominantly from the district’s wholesale businesses, including the San Pedro Wholesale Mart. The store also holds frequent sales. They’re having one right now to make room for their new fall merchandise. Arell also acts as the store’s trend forecaster. She keeps an eye out for trends in magazines and on celebrities and brings them into the store. For example, some of their fall gears to anticipate are: fur jackets, sequin tops, textures, oversized sweaters, off-the-shoulder tops, bulky cuffs, jewelry and items with a pop of color.
Other specialties that Arell wants to add to the store are cocktail reception soirees and plus-size apparel.
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| Magazine cutouts that inspire Arell's buying direction |
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| The beautifully merchandised Sixty Second Street Boutique |
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| Varsity jackets are popular among the boutique's shoppers. The custom made pin that Arell made also adds a personal touch. |
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| To personalize the store, Arell put up old photographs of her family members on the wall |
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| The store carries cute handbags and are displayed in an interesting way |
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| Jewelry and other accessories are a huge hit at the boutique |
Sixty Second Street Boutique
1031 S. Los Angeles Street
Los Angeles, CA 90015
(213) 744-0061