Perfume Fashion: Style | Gallery Boutique Propels Retail Transformation on LA Street

For decades, Los Angeles Street in the LA Fashion District has been the destination for menswear, selling tuxedos, dress shoes and other accessories. But in recent years, this street is transforming into a hip, retail hot spot featuring edgy and independent designers for the fashionable. Some notable boutiques that have been pioneers in setting up a brick and mortar are the Cooper Store, a boutique that sells past designer merchandise pulled from showrooms at the Cooper Design Space and MartinMartin, an avant-garde women’s and men’s luxury clothing collection that has been featured in British Vogue, The New York and Los Angeles Times. And in August this year, this burgeoning street welcomed its newest store:

Style | Gallery.

Owned and operated by Los Angeles native Julie Kim, Style | Gallery is an upscale, modern store featuring women’s designer labels at 30-60% off retail price. “The collections I carry are hip and not too trendy and have a cult following,” says Kim. “I wouldn’t sell anything I personally wouldn’t wear.” A fashion veteran who has been in the wholesale business for 18 years and whose mother also owns a store on Los Angeles Street for the past 30, Kim has carefully curated her boutique to offer her customers high-end clothing at an affordable price.

“There’s something for everyone,” says Kim. Through her relationships with these designers, Kim brings wearable, edgy and innovative labels such as Funktional, Clu, Maj, 213. Plus, Kim also has a growing stock of discounted, vintage luxury brands like Gucci and Prada purses.

Additionally, Style | Gallery hosts a trunk show and cocktail event every month on the Art Walk Thursday nights. At the soiree, Kim hangs art pieces on the walls, hosts a happy hour and features a brand on sale for 40-60% off.

Shoppers can also find handbags and jewelry at a comfortable $20-$40 range and an amazing sale rack of quality apparel at $15. Style | Gallery is still growing and will start to bring in more brand names. Word on Los Angeles Street is that a denim brand will be brought in…so stay tuned!

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