Rag & Bone Gets Creative with their DIY Campaign

In one of my fashion courses we recently talked about guerilla marketing in a lecture. Guerilla Marketing is all about being able to advertise and get the word out about your brand or product in a unique way. Rag & Bone's new ad campaign is the PERFECT example of this.

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All their ads are made to look like flyers that would be posted up on bulletin boards, telephone poles & college campuses, with tear off-strips with their website address. I love how creative & eyecatching it is.
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Even cooler is that the brand is getting their fans involved as a sort of stylish street team. Spread the good word of Rag & Bone and get the chance to win tickets to their fashion week show; good deal I'd say!


DIY from rag & bone on Vimeo.

In a time where people are bombarded with advertisements every day it's exciting to see the fashion industry stepping their game up and using their creativity!

xoxo, lauren

Latest Lust: Stylish Coffee Table Books

With less than a month to go before my big move, I've been trying to track down all the finishing decor touches to make my place cozy and stylish! My dream is to have a bookcase and coffee table filled with fashion, design, art, and travel books. Here's a look at some I'd love to add to my collection:
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101 Things I Learned in Fashion School

I know books have gone to the way of the ipad & Kindle, but there is just something wonderful about the tangiblity of an old school coffee table book. The rich glossy pictures & text are almost like a testament to everything that you find fascinating!

Do you own any coffee table books/have suggestions?

xoxo, lauren
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