Haus of Chic Agency represents emerging independent designers and truly believes in the work of their clients. That’s why Ambriel does more than what a sales representative does. She utilizes her product development and merchandising education and work experience at Alternative Apparel into her showroom so she can personally assist each brand on what buyers want, basically showing them what will sell. Because she knows what consumers want, she consults with each designer, reviews over their samples and edits them for Market Week. She also makes sure that each designer’s look book and line sheets are perfect.



Ambriel going over the look book with client, L'une Collection by Anh Volcek


Ambriel also provides a complimentary Public Relations service to being part of her showroom. A month before LA Fashion Market, she and her team persistently contacts all of their West Coast accounts via email and phone and sends out email blasts on behalf of all designers to book appointments with buyers. She also writes press releases for the designers and conducts outreach through social media. She believes that this service is not only an extra perk, but economically practical.


The set up of her showroom with each brand strategically placed

In addition to meeting with buyers at the showroom, many buyers are store owners and are unable to visit the showroom, so Ambriel goes to them. She uses a qualifying method to decide if that buyer fits into the rest of the collection in her showroom and when it does, she says 9 out of 10 times, she gets an order.



Ambriel showing the jewelry collection to a buyer during Market Week



A fit model in the showroom displaying L'une Collection by Anh Volcek



JALDA purses



So with Ambriel’s persistence, detailed consideration to her clients and expertise in the field, she has curated a showroom with designers of high quality clothes and accessories that people want to buy. In a district filled with hundreds of showrooms, it’s important to have that competitive edge that will set you apart from the girl next door. Ambriel of Haus of Chic Agency has done just that. She’s sharpened her tool into a double-edged sword and is ready to prove that she’s the lady of the Haus.