December 12 & Christmas Celebrations at the Flower District

Poinsettias line the shelves, tables, counters, and floors of the Flower District (located in the Fashion District) in anticipation of December 12 - Poinsettia Day and Día de la Virgen de Guadalupe (Our Lady of Guadalupe) - and the official start of the floral holiday season. Red and white potted poinsettia plants are the classic holiday staple and beginning next week, December 10, fresh pre-made wreaths will also be available. It's our very own floral holiday wonderland! Poinsettia plants can be purchased for $5 at the California Flower Mall.


Fun Flower Facts: It's believed Poinsettias first became associated with Christmas in the 17th century, when Franciscan missionaries settled in an area of Southern Mexico where Poinsettias grew. According to one legend, the Poinsettia acquired its bright red color while being used in a nativity procession, becoming "la flor de Nochebuena" or Holy Night (Christmas Eve) flower. In reality, Poinsettias have always been red. They were first cultivated by the Aztecs as a gift from the gods. The color red symbolized blood and the sacrifice the gods had made to create the universe. Very different meanings, no?

Can't wait 'till next week? Make your own wreath! There's plenty of greenery, and even not so green
options to choose from.

Día de la Virgen: Along with Poinsettias, the California Flower Mall expects shipments of red and white roses in time for the  Día de la Virgen altars and flower offerings. Flower Mall vendors have begun taking orders for custom Día de la Virgen "arcos" and altar arrangements. The California Flower Mall, as well as many other merchants in the Flower District, will have extended hours on  December 11 and 12 to accommodate shoppers for the Catholic holiday.


Visit the California Flower Mall at 825 San Pedro St. For directions to the Flower District, Flower Mart information and hours, and general Flower District information, click here.